Tights for women of color
The international startup Ownbrown, which produces nude tights for Afro-Caribbean women, is moving into its next phase. In collaboration with Erdmannpeisker, the packaging for the four skin tones of the tights and knee-highs was developed.
The images show models in natural light and private surroundings, subtly implementing the "Close to you" positioning in a harmonious atmosphere. In addition, an ad campaign was developed and further shoots for the press and social media were realized. Here too, the mood of the images is more lifestyle than overstyled bling-bling fashion.
Responsible at Ownbrown: Nadine Ndjoko (CEO and Marketing). Responsible at Erdmannpeisker: Gabriel Peisker (CD), Patrick Fawer (AD), Jenny Ziörjen (AD and image editing), Xin Wu (photography packaging), Tobi Gromatzki (photography series), Gabriel Peisker (photography series).
