Animal backbreaking work
Dairy farming Ruf Lanz has taught Lovely the cow yoga, showing that milk can still give you strong bones.
Dairy farmer Ruf Lanz has taught Lovely the cow yoga, demonstrating that milk can still give you strong bones. The "Jungle Man" commercial is the first sequel to Lovely's story in Ruf Lanz's new barn. The film is now being followed by the print campaign. "Milk gives strong bones" is once again the nutritional message of the Swiss Milk Producers SMP. This time, the creative implementation is aimed particularly at women, as they are more frequently affected by bone fragility in old age than men. Lovely has therefore discovered yoga, which is currently experiencing a real boom in Switzerland - especially among women. With playful ease, Lovely demonstrates three yoga poses in which all the weight rests on her bones.
The cow shows off her amazing yoga skills in a national billboard as well as in advertisements ranging from double-page to small format. These appear in titles aimed at the general public as well as in women's magazines such as Annabelle and Femina.
Andreas Panzeri
The cow shows off her amazing yoga skills in a national billboard as well as in advertisements ranging from double-page to small format. These appear in titles aimed at the general public as well as in women's magazines such as Annabelle and Femina.
Andreas Panzeri
