Tibits continues to grow - in London
This fall, the first Tibits location abroad will open. Wirz is already putting up posters in the heart of London to promote it.
Tibits is growing and growing. What began in 2000 with the first vegetarian restaurant/take-away in Zurich's Seefeld district is taking shape. Tibits Winterthur opened in 2002, followed by Bern in 2003 and then Basel in 2007. And it continues. For the first time in the company's history, Tibits is now venturing abroad. Tibits will open its doors in the middle of London this fall.
To let Londoners know what to expect even before the opening, Wirz Werbung has developed a 30-metre-long construction wall to arouse curiosity about the new restaurant during the renovation work. Later, Wirz wants to attract Londoners to Tibits with a campaign and also below the line. CD Matthias Freuler loves the challenge of being able to compete as a Swiss with London's creative minds in a direct encounter. We can already reveal that the legendary flower tubs on nearby Regent Street could play a role in these ideas.
Wirz has been with Tibits since the beginning. The agency supplied both the name and the logo. The name Tibits is derived from the English word "titbits/tidbits" which means "tidbits". The brand therefore stands for enjoyable, fresh and healthy food and drink.
In 1998, the three brothers Reto, Christian and Daniel Frei took part in the Venture business plan competition organized by ETH Zurich and management consultants McKinsey with the idea of setting up high-end vegetarian fast-food restaurants. The idea corresponded to their own need for enjoyable vegetarian food in a relaxed atmosphere. The business plan convinced the jury and the concept was awarded a prize.
The reactions were so positive that the Frei brothers decided to implement the idea. However, they lacked a catering professional to implement it. Rolf & Marielle Hiltl, owners of the Hiltl restaurant, which is the oldest and leading vegetarian restaurant in Europe, heard about the project from the media and contacted the Frei brothers. The chemistry was right from the start and the two were a perfect match. Together they founded a company and developed the concept further. Tradition and innovation were thus ideally combined.
Andreas Panzeri
To let Londoners know what to expect even before the opening, Wirz Werbung has developed a 30-metre-long construction wall to arouse curiosity about the new restaurant during the renovation work. Later, Wirz wants to attract Londoners to Tibits with a campaign and also below the line. CD Matthias Freuler loves the challenge of being able to compete as a Swiss with London's creative minds in a direct encounter. We can already reveal that the legendary flower tubs on nearby Regent Street could play a role in these ideas.
Wirz has been with Tibits since the beginning. The agency supplied both the name and the logo. The name Tibits is derived from the English word "titbits/tidbits" which means "tidbits". The brand therefore stands for enjoyable, fresh and healthy food and drink.
In 1998, the three brothers Reto, Christian and Daniel Frei took part in the Venture business plan competition organized by ETH Zurich and management consultants McKinsey with the idea of setting up high-end vegetarian fast-food restaurants. The idea corresponded to their own need for enjoyable vegetarian food in a relaxed atmosphere. The business plan convinced the jury and the concept was awarded a prize.
The reactions were so positive that the Frei brothers decided to implement the idea. However, they lacked a catering professional to implement it. Rolf & Marielle Hiltl, owners of the Hiltl restaurant, which is the oldest and leading vegetarian restaurant in Europe, heard about the project from the media and contacted the Frei brothers. The chemistry was right from the start and the two were a perfect match. Together they founded a company and developed the concept further. Tradition and innovation were thus ideally combined.
Andreas Panzeri
Tibits todayIn the meantime, the managing son Rolf Hiltl is concentrating more on the large and newly renovated restaurant in the center of Zurich. He still holds 25 percent of the shares in Tibits. As Hiltl is not a household name abroad, the "by Hiltl" sub-line is no longer integrated into the logo in London.
