Thurgau campaign to reduce particulate matter
The canton of Thurgau is concerned about air quality within its borders. To complement its existing air quality action plan, it is therefore launching a broad-based campaign under the slogan «Luftaus.ch.» The goal is not to sensationalize the issue, but to inform the public, said State Councilor Jakob Stark to the media on Friday.
The campaign will focus on two pollutants in particular, depending on the season: ozone in summer and particulate matter in winter. Because "the more freely you breathe, the more you live," Stark quoted the poet Theodor Fontane. Although much has been achieved since the beginning of the 1990s, the existing limit values are still being exceeded. The emission of particulate matter must be reduced by half.
This requires a change in behavior, emphasized Jürg Hertz, head of the Office for the Environment. The campaign therefore aims to raise awareness, provide information and make recommendations for action. To keep the topic manageable, the focus is on three key questions: What is particulate matter, how is it harmful and what can each individual do? In the summer months, the focus is on ozone.
The website is the heart of the campaign. It not only provides information and tips, but also rewards your own ideas. Commercials for the website will be placed on radio and television. Advertisements, posters and flyers are intended to attract attention and competitions to ensure broad participation.
The campaign aims to attract as many interested people as possible to the Internet and "to take a look, think and get involved". It will run for six years and cost around 50,000 francs per year.
This requires a change in behavior, emphasized Jürg Hertz, head of the Office for the Environment. The campaign therefore aims to raise awareness, provide information and make recommendations for action. To keep the topic manageable, the focus is on three key questions: What is particulate matter, how is it harmful and what can each individual do? In the summer months, the focus is on ozone.
The website is the heart of the campaign. It not only provides information and tips, but also rewards your own ideas. Commercials for the website will be placed on radio and television. Advertisements, posters and flyers are intended to attract attention and competitions to ensure broad participation.
The campaign aims to attract as many interested people as possible to the Internet and "to take a look, think and get involved". It will run for six years and cost around 50,000 francs per year.
