The whole Media: Rebranding and new ownership structure
To mark its 15th anniversary, the media agency The Whole Media is rebranding. Going forward, the agency will operate under the name Twmedia.
Stephan Küng has taken over the majority shares. The agency was founded in Basel in 1997 and has been part of the Mediaschneider Group since 2007. The design as well as the new website were implemented by Studio Roth & Maerchy from Zurich. Twmedia wants to position itself as an independent, owner-managed agency with a focus on personal consulting.
Stephan Küng already acquired the majority shares in the agency in the first quarter of 2012. Both the Mediaschneider agency and co-founder Maja Fricker continue to hold stakes in the agency. Twmedia currently employs 6 media specialists and serves clients such as Coop, Interdiscount, Mepha Pharma, Doetsch Grether or Baselworld and Art Basel.
