The House: Campaign for the launch of the Xing Job Market Switzerland
Just in time for the "Zukunft Personal" industry trade fair in Cologne, The House designed and implemented a digital campaign for Xing to publicize the new Xing job market.
In a bidding process for the conception and implementation of the communication and media measures of Xing Switzerland, The House prevailed against several agencies. The central content of the realized campaign is the localization and dramatization of the core message "Jobs that fit life". The focus was therefore not only on the number of vacancies in Switzerland, but also on what employees want. To match this, the XING Jobs market offers the corresponding search and filter functions.
In addition to the implementation of extensive HTML5 and rich media advertising material as well as a Landing page , The House was responsible for adapting the TV spot. In addition, the agency also handles media services (planning, buying and performance tracking) as an integrated part of the service offering. Further activities are in planning.
Responsible at Xing: Christoph Richter (Director Product E-Recruiting), Katharina Schultz-Ebert (Marketing), Maike Wendel (Marketing), Matthias Kupfer-Ruf and Jan Kowalsky (Brand Marketing), René Maeder (Managing Director Switzerland). Responsible at The House: Grischa Rubinick (Executive Creative Director), David Roth (Creative Director Copy), Stephan Ziegler (Art Director Digital), Corinna Sitte and Kevin Perlinger (Screen Designer), Jasmin Kaltenegger (Head of Production), Johannes Leonhard (Senior Multimedia Producer), Guy Collé (Development), Stephan Suter (Media), Luzian Storrer (AdOperations), Sébastien Rouiller & Andreas Jorgella (Consulting).
