The House Agency: Rioja campaign developed
The House Agency developed a campaign for the market launch of Rioja Monte Real Gran Reserva. It is distributed exclusively via Manor Food.
Bodegas Riojanas stands for Spanish quality wines from the country's best-known wine regions and has been a prime example of dynamic and innovative wine culture for over 120 years. The House Agency was awarded the contract by the renowned and traditional Spanish Bodegas Riojanas for the market launch campaign of the Monte Real Gran Reserva in Switzerland.
The result was a spirited production that could be seen on F12 & F200 posters around the Manor Food stores. This was accompanied by a Radio concept was developed to provide additional impetus for retail promotion in the relevant regions. The campaign was active from May 20 to June 3 and, according to the press release, generated a positive return on investment (ROI).
