The House Agency: Relaunch of the Skoda Velowelt
Just under a year has passed since the first issue of Skoda Velowelt went live in the spring of 2014—13 tours, 36 articles, and features have delighted users to this day. The House Agency handled the relaunch.
To kick off the new bike season, the strategic content project presents itself for the first time on an independent platform with a mobile-first character in a new look and comes up with many helpful innovations, more tours, attractive partner programs and more. Four new tours are already online. Another five tours will follow in the coming weeks. As usual, Velowelt visitors can look forward to family-friendly routes and destinations. Whether swimming pools, miniature golf, medieval castles or nature experiences - the tours offer plenty of fun for young and old. But mountain bikers will also get their money's worth in the future. The new tours also include recommended routes far off the beaten track.
Small functions, big added value
A search filter now makes it even easier to find the right tour for your next excursion. Simply enter the desired duration, distance and altitude difference and off you go! In addition to a detailed route description, the entire course of the tour can also be downloaded as a GPX file. A sharing function makes it possible to share the routes with family and friends via e-mail. Mobile users in particular benefit from many of these functions, as they can also call up information from Skoda Velowelt during a tour.
Firmly in the saddle with content
Exciting reports tell entertaining and informative stories from the world of bicycles and surprise with interesting facts. In addition, a comprehensive guidebook contains healthy recipes and answers to all questions on the subject of bicycles. Skoda Velowelt also presents attractive partner offers with discounts and vouchers. A clear event schedule provides information about the most important bicycle events in Switzerland. A lot has also been done in the area of cross-channel networking. The print periodical "Clever", published by Skoda Switzerland via DD Com, will also regularly take up, supplement or strategically link topics of the Velowelt. The resulting symbiosis will give Skoda's commitment to cycling even more attention.
