The House Agency: Holiday photo contest for Hotelplan
As part of the relaunch of Hotelplan’s Facebook page—which features new apps and expanded content—The House Agency organized the summer photo contest «Show Us Your Vacation Happiness.».
The agency is focusing on the fusion of online/offline with the aim of increasing the efficiency of Hotelplan's online campaign. For the vacation competition, in line with the claim "Nobody makes more Swiss happy", the public is asked to upload the happiest vacation picture of their 2012 summer vacations to the Facebook competition page. A jury from Hotelplan will select 8 winning photos from all participants. The deadline for entries is August 26, 2012, and the winners will be announced on September 3, 2012.
The campaign will be promoted by means of flyers in Hotelplan branches and in customers' travel documents. In addition, the vacation photo competition will also be promoted via social media, Google search and display networks, newsletters and the Hotelplan.ch homepage.
