"The Brander" reports in book form

For five years now, Branders has been presenting exciting, distinctive and fascinating brands and their creators in its online magazine The Brander. Following "The Brander - Brands and their Makers" and "The Brander - Food Edition", the third edition of selected reports is now being published in the form of an elaborately designed coffee-table book. The new edition of "Marken und ihre Macher - Creators of Brands - The Brander" presents 17 exciting personalities in German and English in detailed and exclusive interviews, paired with high-quality photography and generous photo spreads.Whether Laurent Goblet from Hermès, Rob Melville from McLaren, Giovanni Anzani from Poliform, Nenad Mlinarevic, Chef of the Year 2016, or Michael O'Keeffe from Aesop: they are all united by the passion and conviction with which they shape and move their brand. They are united by the will to create - from the big to the small. And they show us that even in today's world, the courage to take a gap, absolute identification and love for an idea, coupled with a great deal of perseverance, can turn a seemingly conventional product into a unique brand.The book is available online and in bookshops. All stories also appear on thebrander.com.