Texterverband calls to theTextverbrennung - action for better texts
On July 6, 2011, Script, the Swiss Association of Copywriters, is hosting a barbecue with a unique twist: the plan is to burn bad copy.
Well-formulated texts are a decisive success factor, especially in marketing. Poorly formulated advertisements, mailings, brochures, newspapers, magazines, websites and blogs should be disposed of and burned, according to a press release from the Swiss copywriters' association Script. The association is therefore inviting all those interested in copywriting to a special kind of barbecue as part of the "Campaign for better texts". Not only will there be barbecues on the fire, but also bad texts.
The event is open to copywriters, authors, editors, proofreaders, bloggers and journalists and anyone who brings a bad text with them. The event starts on Wednesday, July 6, 2011 at 6:30 pm at the Sihlquai bus parking lot in Zurich.
