Copywriter Vademecum
In a concise and practical style, a renowned German freelancer presents everything that advertising, PR, and other copywriters have always needed to know—but have hardly ever dared to ask their clients and target audiences.
In a concise and practical way, a renowned German freelancer presents everything that advertising, PR and other copywriters should always know but hardly ever dare to ask their clients and addressees, and rounds off the humorous volume with illuminating examples and nine golden rules that even copywriters can remember.> Advertising copywriting: From idea and concept to media-effective message by Dominik Pietzcker. Cornelsen Verlag, Berlin 2004. 128 pages, Fr. 12.70.
