Telephone posters help passers-by to landline free of charge

Zurich-based Futurecom invented it for telecom giant Sunrise: The telephone poster. A copy of this new species is hanging in Zurich's main railway station and offers passers-by free calls to landlines for a week. This is Sunrise's response to a promotion by Cablecom, which recently advertised a year of free calls to landlines to attract new customers. Customers can now also make free calls to landlines with Sunrise for one year: After signing an ADSL contract. As the new poster is to be publicized throughout the nation, it will move on to the main railway stations in Geneva and Berne after a week. Futurecom has also come up with an unconventional guerrilla campaign. Pizza couriers and promoters from the all access agency are attaching Post-ist to letterboxes, cars and bicycles. The fictitious sender "W." informs the reader that they have just missed each other. And that they would be in touch again later, but not until the beginning of 2007, thus communicating the main benefit of the campaign - free calls for a year - once again and in a memorable way.