Telebasel launches club platform

The private broadcaster Telebasel launched the Telebasel Club last week, a customer loyalty platform developed by the Basel marketing agency m.a.d.. Individuals aged 18 and over can become members for 25 francs a year, families for 50 francs. They benefit from shopping discounts, free tickets, etc. Telebasel promotes the club via TV, teletext, Internet, direct marketing, traditional advertising and events. The target area of the Telebasel Club is the Basel/Northwest Switzerland catchment area with around 450000 people.