Tele 1 goes on air with Frame Eleven

Tele 1, the new television station for Central Switzerland, will go on the air on February 1. The station's visual identity was designed by the agency Frame Eleven.

The on-air package includes the station logo, station IDs, promotional elements as well as all design components and signets for more than 13 broadcasting channels. The core element of the Tele1 logo runs through everything from the opener to the broadcast signage and advertising bumpers, and guides the viewer through the unique landscapes and customs of the region, the agency writes in a press release.
In October 2008, Tele 1 received a license from OFCOM to operate a new television station in Central Switzerland. Frame Eleven won the pitch against six competitors in a multi-stage process.
Responsible at Tele1: Bruno Hollenweger (Managing Director Tele 1 AG). Responsible at Frame Eleven: Christoph Müller and Marc Haas (consulting / creative direction), Mike Frei (art direction), Jürg Egli (co-concept & camera direction), Pablo Kirschke (3D), Oliver Aemisegger & Thibault Mueller (graphics / animation), Beni Kägi (project management), music/sound design: Kirschnermusic.

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