Part.ch: TV spot for Grand Prix Migros

In the commercial, kids show ski squats in unfamiliar surroundings in joyful anticipation of the major sporting event. In order to optimally complement digital communication with classic advertising, an online photo competition was held in the first quarter of this year to find original ski squats. A jury then selected the best ideas from the photos submitted by children and young people aged between 6 and 16. These were filmed and the winners of the competition were given the opportunity to ski squat themselves in the TV commercial. The commercial will be broadcast on SRF zwei at the end of the week.

Responsible at the Federation of Migros Cooperatives: Caesar Keller (Project Manager Sponsoring); responsible at Swiss-Ski: Roman Rogenmoser (Project Manager Grand Prix Migros). Responsible at Teil.ch: Alain Zeiter (Consultant), Martin Zeiter (Creative Direction), Hannes Tscharner (Art Direction). Responsible at the film tannery: Flavio Gerber (director), Silvio Gerber (cinematographer), Ares Ceylan and Alessandro Biffi (post-production), Elien Yukio Lanz (music/sound design), Jingle Jungle (sound).