Teil.ch: Turning the world upside down for Foxtrail
The Zurich-based communications agency Teil.ch has turned Swiss cities upside down for Foxtrail's new advertising campaign.
To be able to solve all the puzzles on the exciting trails of the popular group and leisure experience, you also have to direct your gaze to places you would otherwise simply walk past. This offers the chance to discover a supposedly familiar city from a completely new angle. The key visual plays with this idea and creates an unusual and exciting environment through the mix of different angles. According to the press release, this should make people want to dive into the adventurous world of Foxtrail. The ads will be used throughout Switzerland in 2015.
Responsible at Swisscovery: Thomas Bösiger (Head of Marketing & Sales), Christina Hanke (Operations Director). Responsible at Teil.ch: Martin Zeiter (Creative Direction), Alain Zeiter (Consulting).
