Teaser campaign by Publicis for APG's F24 format

APG launched a teaser campaign on November 7 to promote the national launch of the new F24 large format. The resolution, which went on display on Wednesday, playfully demonstrates the advantages of the new spaces to advertising customers. The Zurich agency Publicis is responsible for the teaser poster campaign. According to a statement from APG, the procurement and conversion work for the first new format in 20 years is progressing according to plan. In a first step, around 800 spaces are planned by the end of this year. The final expansion of the F24 in two or three years' time envisages a total of 2,000 spaces. Due to its dimensions, the new format is suitable for area-wide, homogeneous use, APG continues. As of December 31 of this year, the out-of-home advertiser will remove all of its previous twelve-square-meter spaces from its range.
Responsible at Publicis:
Markus Gut (CD), Ralph Halder (AD), Nik Hodel (graphics), Roy Spring (text), Suzana Kovacevic (art buying), Christian Siegrist/Claudia Camenisch/Judith Schulte (consulting), Marcel Kohler/Andreas Caruso (production).