Team Alinghi drinks Kronenbourg 1664

Sponsorship Kronenbourg Switzerland becomes a partner of the Alinghi sailing team.1664, the French brewery's main brand, comes on board as an "Official Supplier". The aim is to further expand 1664's premium positioning. "The collaboration with an internationally successful sports team enables us to anchor high-quality promotions in the market," confirms Henri Jung, General Director of Kronenbourg Switzerland. Alinghi is not Kronenbourg's only involvement in the world of sailing. The importer also supports the Société Nautique de Genève and the Bol d'Or and Challenge Ferrier-Lullin regattas. It is also a sponsor of ice hockey.