TBWA\Zurich: Win a butler with Twix
If you’re in the mood for a break right now, you can win a butler during the four-month nationwide promotional campaign by Twix and TWBA\Zürich—a butler who embodies Twix’s slogan, «Take a Real Break.».
The idea was to draw consumers' attention to unpleasant actions and present them with a butler who would do this for them. For example, banners were placed on apartment search sites saying: Don't feel like looking for an apartment yourself? Or under the heading "Break" in the 20 Minuten ads with the saying: No desire to solve the crossword puzzle yourself?
The measures included ads, banners, displays at strategic sales points in retail and impulse trade, fillboards at gas stations and a microsite, as well as promotional packaging for all product sizes containing the winning code. Those who want to get rid of an unpleasant task still have the chance to win the Twix- Butler until the end of June.
Responsible at Mars Switzerland: Anina Freese (Product Manager Mars). Responsible at TBWA\Zurich: Frederick Rossmann (CD), Barney Rees (AD), Natasa Maricic (Copy Writer), Edith Swiezy (Account Directo), Christina Buergin (Account Director).
