TBWA\Zurich heralds autumn for McDonalds
Fall is Swiss Weeks time at McDonald’s. This year’s national campaign will feature last year’s guest favorites during the promotional period from October 22, 2011, to December 23.
While the McZüri and McRaclette in the TV commercials delight the whole of Switzerland beyond all cantonal borders, the protagonist in the TV commercial for the Simmental Prime enjoys his pre-Christmas feast at McDonad's in an intimate setting. The spots were filmed in Switzerland.
Responsible at McDonald's Switzerland: Thomas Truttmann (Marketing & Communications Director Switzerland & Head Sports Europe), Thomas Frésard (Marketing Manager), Sébastien Dubey (Senior Marketing Consultant), Séverine Caspard (Marketing Consultant). Responsible at TBWA\Zurich: Thomas Ammann, Marcus Josty (Creative Direction), Natasa Maricic (Text), Marek Zdarsky (Art Direction), Sven Oeschger (Client Unit Director), Remo Christen (Account Director), Sharon Nehrenheim (Account Executive), Christina Bürgin-Hengstmann (Art Buying), Pumpkin Film (Production), Frieder Wittich (Director), Online (Post Production), Hastings (Sound).
