TBWA\ZÜRICH for McDonald's: Bratwurst or Cheesburger?

TBWA\Zurich has developed a poster campaign for McDonald's. The aim is to make it clear that you get more for your money at the fast food giant. In keeping with the different language regions of Switzerland, the advertising subjects compare the prices of regionally popular products with those of the cheeseburger: bratwurst and popcorn in German-speaking Switzerland, ramequin and popcorn in French-speaking Switzerland and pizza and piadina in Ticino.

Responsible at McDonald's Switzerland: Thomas Truttmann (Marketing & Communications Director), Jan De Schepper (Marketing Manager), Sonia Milici (Marketing Coordinator). Responsible at TBWA\Zurich: Urs Schrepfer (CD), Martin Friedlin (AD), Simon Smit (text), Toni Rubera (image editing), Tina Kazimir (consulting).