TBWA\Zurich: It doesn't take a spectacle to make a spectacular offer
TBWA\Zurich is continuing the Sunrise campaign platform launched last year with Roger Federer in 2016.
A year ago, TBWA\Zürich launched the campaign platform with Roger Federer for Sunrise, which does not let him speak, but the attractive offers. Because when offers speak for themselves, there is no need for an advertising spectacle, special effects, or a brand ambassador to speak for the offers. The continuation of the 2016 campaign shows what is not needed to advertise a spectacular offer - and thus exposes common advertising mechanisms in a spectacularly entertaining way: With a step-by-step reduction to the essentials - the transparent offers. The integrated annual campaign kicks off with a TV spot. In addition to cinema, TV, posters, print and the microsite Sunrise.ch/RF other flanking online, POS and CRM advertising media are used.
Responsible at Sunrise: Timm Degenhardt (Chief Commercial Officer), Fabrice Allegro (Executive Director Marketing), Minh Dang Nguyen (Manager Brand Strategy & Communication), Tobias Händler (Head of Brand Strategy and Marketing Communications); Linda Forster, Barbara Hasenböhler, Andreas Jäggi, Sandra Seydel (MarCom), Uri Barasch, Marc Halm, Beat Kronenberg, Sanja Rikanovic (Online Customer Experience). Responsible at TBWA\Zurich: Matthias Kiess (CEO), Simon Rehsche (Strategy), Petra Zehnder, Alexandra Kellenberger, Vanessa Welti (Consulting), Bruce Roberts, Cyrill Wirz, Tizian Walti, Bettina Klossner, Stephanie Seematter, Michel Kissling (Creation), Ilonka Galliard (Art Buying). Responsible at Chocolate Films: Marcel Langenegger (Director), Michela Trümpi (Producer), Ueli Steiger (DOP); responsible at MPC Paris: Franck Lambertz (VFX Creative Director), Greg McKneally (CG Supervisor), Ellora Chowdhury, Quentin H. Martin (VFX Executive Producers), Sophie Lebreton, Goutham Hampankatta (VFX Producers). Responsible at Jingle Jungle: Gregor Rosenberger (Audio Engineering). Responsible at Great Garbo: Diego Baldenweg, Nora Baldenweg, Lionel Baldenweg (Music). Photography: Stephan Schacher (photographer). Responsible at Detail: Ferco Dregelyvari (image processing).
