TBWA\Zurich: The Royals are back
With great privilege comes great responsibility: McDonald’s and TBWA are continuing their successful 2014 campaign with three new ads. This time, the tagline is «The Royals are back. And they’ve brought McChicken with them.».
The ancestral gallery has been expanded by TBWA\Zurich, as this year, in addition to the royals, the McChicken creations are also being ennobled. They may not be royal, but they're still noble. To be seen in print, on posters, online and at McDonald's.
