TBWA\Switzerland moves glasses for McDonald's

TBWA\Switzerland is making collectors' hearts beat faster for McDonald's. From August 13 to September 23, the fast food chain is offering a free Coca-Cola glass with every Menu Plus or Caesar Salad menu. Each week in a new color: purple, yellow, blue, pink, green and grey - in the design of the legendary Coca-Cola glass from 1904. McDonald's was already successful with the glass promotion last year. Now TBWA\Switzerland has ensured a sequel with a TV commercial adaptation. The result is a feast for the eyes that will definitely make you thirsty for more and turn collecting fever into a fun challenge for every Coca-Cola fan, according to a press release from the agency.
Responsible at McDonald's: Reto Tschannen (Senior Marketing Consultant). Responsible at TBWA\Zurich: CD: Armin Korf; AD: Werner Schellenberg; Text: Christian Schirmer; Consulting: Léonie Kelly; Art Buying: Diana Magnaguagno. Recording studio: Hastings. Image editing: Ultra Images.