TBWA\Switzerland: The Aperol Spritz perfectly served
How do you make an Aperol Spritz? The current Aperol campaign by TBWA\Switzerland provides the answer. A credit-card-sized lenticular (3D image) and a 30-second commercial serve as the «Perfect Serve Guide.».
The lenticular shows which ingredients belong in which order in the glass. By moving the card, the 15 different photographs seem to merge into one another, creating the impression of a film sequence in progress. The ingredients and proportions are indicated on the back.
The spot comes with a summery, relaxed visual language. The animated mixing instructions were created in collaboration with Boutiq Film Production and Great Garbo Music. The spot has been running since June 30 at locations where the lenticular cards are available and the Aperol Spritz is ready. An Aperol Spritz ad featuring the card (see below), which appeared in Kinki magazine for example, completes the integrated appearance.
http://www.youtube.com/watch?v=OhMpjLLinlU
Responsible at Campari Switzerland: Oliver Widmer (Brand Manager), Christian Kauffmann (Director Marketing & Sales). Responsible at TBWA\Zurich: Christina Bürgin-Hengstmann (Agency Producer), Frederick Rossmann (Creative Direction), Matthias Ziegler (Text), Johannes Dörig (Graphic Design), Simona Mink (Desktop Publishing), Edith Swiezy (Account Director), Eunike Pilz-Heil (Account Manager). Responsible at Boutiq Film Production: Philipp Zünd (Director), Luana Derungs (Producer), Adrian Suter (Motion Design), Bruno Conti (Motion Design), Semir Saleh (3D Artist), Bahar Oner (3D Artist). Responsible at Great Garbo Music: Diego Baldenweg (Composer), Lionel Vincent Baldenweg (Music Supervisor).
