TBWA Zurich: McDonald's new country buns set in scene
The advertisers at TBWA Zurich have created two new commercials for McDonald's. These are intended to give viewers a taste for the new rustic country roll.
The commercials show the journey of the sandwich from the bakery to the branch of the fast food chain. The sandwich was filmed with a high-speed camera. The commercials have been on show since the beginning of December.
> To the spot 1
> To the spot 2
Responsible at McDonald's: Thomas Truttmann (Director of Marketing & Communications), Jan De Schepper (Marketing Manager), Sébastien Dubey (Marketing Consultant). Responsible at TBWA Zurich: Sven Oeschger, Remo Christen, Léonie Kelly (consulting), Urs Schrepfer (CD), Martin Friedlin, Adrian Egger (AD), Michael Kathe (text). Agency Producer: Christina Hengstmann, Dominique Magnusson (graphics). DTP: Heiko Baumann (image editing), Toni Rubera (online). Rolf Service: Print production: Agnes Meier. Film production: Manifesto Films, Steve Downer (director). Media: OMD Switzerland, Leo Vogl, Andy Bartneck.
