TBWA advertises Siemens cell phones

Mobile communications The technology group Siemens has entrusted TBWA Germany with the global brand communication of its mobile communications division, and an initial campaign from the agency's Berlin office will be used for the Cebit computer trade fair in March and launched worldwide in April. According to the trade journal Werben & Verkaufen, print ads and TV commercials are planned. The budget, including media services, is expected to be in the double-digit million euro range.