TBWA wants to arouse curiosity about the Schauspielhaus
The Schauspielhaus Zürich uses posters and billboards to advertise its performances and subscriptions. As part of an umbrella campaign, TBWA/Zurich developed two subjects for the theater's subscription offer.
The Schauspielhaus Zürich uses posters and billboards to advertise its performances and subscriptions. As part of an umbrella campaign, TBWA/Zurich developed two subjects for the theater's subscription offer.
According to TBWA/Zurich, the motifs are intended to create the impression that something exciting has just happened that has been missed. The viewer's curiosity generated in this way can then be satisfied in the performances at the Schauspielhaus.
The billboards and posters will be followed later by advertisements.
Responsible at Schauspielhaus Zürich: Markus Sulzer (Head of Marketing), Tina Kornfeld (Marketing Assistant). Responsible at TBWA/Zurich: Urs Schrepfer (CD), Martin Friedlin (concept/AD), Simon Smit (concept/text), Matthias Kiess (overall responsibility), Duri Sulser (consulting), Diana Magnaguagno (art buying), Andrea Vedovo (photography).
According to TBWA/Zurich, the motifs are intended to create the impression that something exciting has just happened that has been missed. The viewer's curiosity generated in this way can then be satisfied in the performances at the Schauspielhaus.
The billboards and posters will be followed later by advertisements.
Responsible at Schauspielhaus Zürich: Markus Sulzer (Head of Marketing), Tina Kornfeld (Marketing Assistant). Responsible at TBWA/Zurich: Urs Schrepfer (CD), Martin Friedlin (concept/AD), Simon Smit (concept/text), Matthias Kiess (overall responsibility), Duri Sulser (consulting), Diana Magnaguagno (art buying), Andrea Vedovo (photography).
