TBWA\ paints pedestrian stripes for McDonald's
McDonald's Niederdorf is drawing attention to its french fries at the Züri Fäscht. TBWA has designed an ambient advertising campaign for these three days.
For this purpose, the pedestrian crossing in front of the Niederdorf restaurant was converted into a French fry packet using a floor adhesive.
Responsible at McDonald's: Thomas Truttmann (Marketing & Communications Director). Responsible at TBWA\: Michael Kathe, Martin Friedlin (Creative Direction), Dominique Magnusson (Art Direction), Guido Zehnder (Account Director), Heiko Baumann (DTP), Promo Siebdruck (Printing, Assembly).
Responsible at McDonald's: Thomas Truttmann (Marketing & Communications Director). Responsible at TBWA\: Michael Kathe, Martin Friedlin (Creative Direction), Dominique Magnusson (Art Direction), Guido Zehnder (Account Director), Heiko Baumann (DTP), Promo Siebdruck (Printing, Assembly).
