TBWA designs an affair of the heart
«Be honest—do you know your risk of a heart attack?» Starting May 1, more than 600 specialty pharmacies will be reaching out to the public with this question and offering their customers a test to determine their individual risk of a heart attack. TBWA\Health designed the campaign.
"Hand on heart - do you know your heart attack risk?" With this question, over 600 specialist pharmacies that are members of the Swiss Pharmacists Association pharmaSuisse will go public from May 1, 2007 and offer their customers a low-cost screening test to determine their individual risk of heart attack. TBWA\Health has implemented this matter of the heart in a campaign. In doing so, the Zurich-based advertising agency took its cue from the investigative system as we know it from criminology. The creative implementation was deliberately sober, according to a press release. After all, the aim was to communicate clear facts and not to dramatize images of fear.
The various subjects feature weapons of crime such as chips, cigarette butts and remote controls placed in plastic bags as evidence that they are partly responsible for unhealthy lifestyles and are therefore one of the causes. For the "Hand on heart - do you know your risk of heart attack?" campaign, TBWA\Health put together a comprehensive package of communication measures for pharmaSuisse. In addition to the classic print campaign, the communication strategy includes training events and various advertising materials for the POS presence such as flyers, health passports, counter displays, shop window displays, floor stickers and A1 posters.
The various subjects feature weapons of crime such as chips, cigarette butts and remote controls placed in plastic bags as evidence that they are partly responsible for unhealthy lifestyles and are therefore one of the causes. For the "Hand on heart - do you know your risk of heart attack?" campaign, TBWA\Health put together a comprehensive package of communication measures for pharmaSuisse. In addition to the classic print campaign, the communication strategy includes training events and various advertising materials for the POS presence such as flyers, health passports, counter displays, shop window displays, floor stickers and A1 posters.
