TBWA integrates Tequila into client units

TBWA Zurich is integrating its sister agency, the online and dialog agency Tequila Switzerland, into the client units. In future, the Swiss advertising agency will realize cross-media concepts and their implementation from a single source. The Tequila team of project managers and producers will be split between the two existing client units. The unit management will offer the entire spectrum of communication from a single source.
Experience in recent years has shown that cross-media communication works most efficiently when it is developed jointly from the outset in an interdisciplinary team of specialists, the agency explained in a press release on Monday. Clients such as SBB, McDonalds, Say Chocolate, Avia Vereinigung and Quisisana have already taken advantage of the cross-media services offered by TBWA and Tequila.