TBWA wins pitch for Valser
Beverages Valser Mineral Water’s new advertising agency is TBWA Switzerland. It won the account in a multi-stage pitch.
Drinks Valser Mineralwasser's new advertising agency is TBWA Switzerland. According to a press release, the creative collaboration with the Geneva-based sister agency Rive Gauche played a decisive role in winning the multi-stage pitch. There was agreement on the strategic direction of the brand right from the start. The previous agency, Contexta, returned the account at the end of the year due to differences over strategy. The new appearance will be visible from spring 2005.
