TBWA for Playstation: Gygax nailed to the wall as a hunting trophy
TBWA created a print and online campaign for Sony PlayStation in which it portrayed Swiss national team soccer player Daniel Gygax as a hunting trophy. The campaign was launched to mark the launch of the PlayStation Network in Switzerland. In the PlayStation League, soccer enthusiasts and gamers can compete against Switzerland’s top soccer player.
TBWA has realized a print and online campaign for Sony Playstation in which it staged the former FCZ player and national footballer Daniel Gygax as a hunting trophy. The advertising campaign was prompted by the launch of the Playstation network in Switzerland. In the Playstation League, enthusiastic footballers and gamers can compete with the top Swiss footballer and - as the campaign promises - "play against the wall". Gygax, himself a die-hard gamer, competes in the virtual football league under the pseudonym "Gygax7". The advertisements and online banners were on display in October 2008.
Responsible at Sony Playstation Switzerland: Tom Weber (Marketing Director), Caroline Bobek (Project Manager Marketing). Responsible at TBWA Zurich: Frederick Rossmann (Creative Director), Werner Schellenberg (Art Director), Peter Bietenholz (Copy Writer), Charlotte Stampfli (Account Director), Duri Sulser (Junior Account Director), Markus Weber (Photographer).
Responsible at Sony Playstation Switzerland: Tom Weber (Marketing Director), Caroline Bobek (Project Manager Marketing). Responsible at TBWA Zurich: Frederick Rossmann (Creative Director), Werner Schellenberg (Art Director), Peter Bietenholz (Copy Writer), Charlotte Stampfli (Account Director), Duri Sulser (Junior Account Director), Markus Weber (Photographer).
