TBWA\: Spots created for Gebana with Mörgeli, Shiva & Ackermann
To raise awareness of Gebana's work and its new online store, TBWA\ was commissioned to create guerrilla measures.
Since Gebana sells its products in bulk for ecological reasons, the idea arose to turn the overconsumption of the Western world into something positive, the agency said in a statement. Overconsumption is to be advocated when it involves products from Gebana ("fair banana"). The more we consume, the better off the small farmers and their families who grow the products.
The commercials are intended to show that such increased consumption also has other benefits, such as less talking. With this in mind, annoying chatterboxes Mike Shiva, Christoph Mörgeli and Josef Ackermann had their mouths stuffed with Gebana products.
