TBWA brings Toi Toi to the ISS in space
On Wednesday, a radio report stated that the toilet on the International Space Station (ISS) was clogged—and by Thursday, the sanitation system manufacturer Toi Toi had already offered its help via an ad in the free newspaper News. The agency TBWA is behind this lightning-fast campaign.
On Wednesday, it was reported on the radio that the toilet on the International Space Station (ISS) was blocked - on Thursday, the sanitary system manufacturer Toi Toi offered its help via an advertisement in the free newspaper News: The ISS can pick up a portable toilet from the company's premises in Buchs ZH.
The agency behind the humorous offer is TBWA, which was quick to act. "A friend of mine heard the news about the ISS on the radio. I then passed the idea on to our CD Urs Schrepfer," explains agency CEO Andy Hostettler. Then it all happened in quick succession: the client arrived at 4 p.m. for a meeting that was planned anyway. At half past five, Toi Toi gave the OK, after which the crew at TBWA ran at full speed: "We called the people at News, had to organize the image rights and finalize the creation," says Hostettler, describing the hectic evening. Thanks to a flexible team and overtime, the ad was in the box at News at exactly 9.21 pm.
The blitz campaign is TBWA's first work for the new client Toi Toi. A comprehensive campaign is scheduled to start in the fall at the earliest. Hostettler believes it is possible that there will be another Sponti ad in between.
Responsible at Toi Toi:
Mike Kägi (CEO). Responsible at TBWA\Zurich: Andy Hostettler (CEO), Urs Schrepfer (Executive Creative Director), Adrian Egger (AD), Tobias Bühlmann (Text), Daniel Rickert (Strategy), Production: Toni Rubera, E-graphics.
The agency behind the humorous offer is TBWA, which was quick to act. "A friend of mine heard the news about the ISS on the radio. I then passed the idea on to our CD Urs Schrepfer," explains agency CEO Andy Hostettler. Then it all happened in quick succession: the client arrived at 4 p.m. for a meeting that was planned anyway. At half past five, Toi Toi gave the OK, after which the crew at TBWA ran at full speed: "We called the people at News, had to organize the image rights and finalize the creation," says Hostettler, describing the hectic evening. Thanks to a flexible team and overtime, the ad was in the box at News at exactly 9.21 pm.
The blitz campaign is TBWA's first work for the new client Toi Toi. A comprehensive campaign is scheduled to start in the fall at the earliest. Hostettler believes it is possible that there will be another Sponti ad in between.
Responsible at Toi Toi:
Mike Kägi (CEO). Responsible at TBWA\Zurich: Andy Hostettler (CEO), Urs Schrepfer (Executive Creative Director), Adrian Egger (AD), Tobias Bühlmann (Text), Daniel Rickert (Strategy), Production: Toni Rubera, E-graphics.
