TBWA: Action Eating with McDonald's
TBWA\Zurich has created a poster campaign for McDonald's that brings art and dining together: Action Eating—the art form of contemporary dining.
Immediate, dynamic, intense, spontaneous, uninfluenced, simple, reduced, dripping or blotting are attributes that can be attributed to the art movement Action Painting. If you add appetite, pleasure and taste, suddenly you are sitting at the table at McDonald's and experiencing Action Eating. Because at McDonald's, you are allowed to eat with your hands. Hamburgers, nuggets and fries are enjoyed with ketchup and other sauces. There is gesticulating, spilling, living - ultimately an expression of a contemporary, active, sensual experience. To be seen at poster sites with dwell times, according to a press release. As always, the beauty of the work lies in the eye of the beholder.
Responsible at McDonald's Switzerland: Thomas Truttmann (Marketing & Communications Director Switzerland & Head Sports Europe). Responsible at TBWA\Zurich: Thomas Ammann, Marietta Albinus (Creative Direction), Werner Schellenberg (Art Direction), Ilenia Peluso (Consulting), Kyle Dreier, Roland Kniel (Photography).
