TBS: Campaign platform for Hawa product innovations
TBS & Partner has developed a campaign concept designed to enable Hawa, an internationally active manufacturer of sliding hardware, to communicate its products in a consistent and modern way through a new platform.
The Platform is used for global communication, both for the launch of new Hawas products and for the relaunch of existing ones. The current campaign is promoting the HAWA-Purolino-Plus 80 all-glass fitting - further product launches will follow soon, the press release announced on Thursday.
The TBS campaign concept uses classic and online communication channels simultaneously: the advertisement and direct mailing direct interest directly to the product itself. From there, users are directed to the microsite via a QR code. To ensure a high recognition value across all channels, the microsite incorporates the visual elements of the mailing and advertisement.
The structure of the campaign also takes future uses into account. For new launches or a relaunch, communication can be orchestrated according to the same pattern - with a uniform look & feel and consistent content structure. The microsite is also equipped with responsive design technology, which means that the layout of the website automatically adapts to the respective output device.
Responsible at Hawa: Rolf Arnold (overall responsibility), Viola Hofmann (project management). Responsible at TBS & Partner: Beat Aeschlimann (overall responsibility), Michael Schädelin (concept), Thomas Geissberger (AD), Franziska Binz (AD), Federico Mazza (graphics), Nadia Ermert (polygraphy), Gregor Herzig (text), Amir Ferhatbegovic, Marlen Gassler (consulting/project management), Tom Bütikofer (highfive, programming).
