TBS Identity: Zurich theater spectacle staged
Das diesjährige Theater Spektakel legt einen Fokus auf Ost- und Südostasien. Darauf aufmerksam macht TBS Identity. Aufgabe der Agentur war dabei, eine visuelle Chiffre zu finden, welche diesem Fokus in theatralisch-plakativer Art gerecht wird.
In the creative interpretation, the focus fell on the tradition of the Kaijus (meaning "mysterious beasts"), which are deeply rooted in Japanese animistic mythology and, via the primordial monster Godzilla, invaded the comic and toy stores and art galleries of Japan via film. It was a stroke of luck for the creatives that the Zurich rock musician and restaurateur Martin Stricker collects Kaijus. Photographer and still life specialist Hans-Jörg Walter staged six Kaijus from Stricker's collection. The subjects were used by TBS Identity for posters, advertisements, web banners, an e-board for Zurich main station and as the cover of the program newspaper and pocket. The website designed by TBS Identity Theaterspektakel.ch stages this year's campaign motif.
Responsible at the Zurich Theater Spektakel: Sandro Lunin, Cornelia Howald, Werner Hegglin (Management), Esther Schmid (Communications and Public Relations). Responsible at TBS Identity: Michael Schädelin (consulting), Daniel Leber (CD/AD), Kathrin Treml (AD/screen design), Zahida Huber (web programming), Nadia Ermert (polygraphy), Marlen Gassler (project management).
