TBS Identity promotes World Cup-free zone

Bloom Restaurant Bar Lounge, based in Winterthur, has declared itself a football-free zone for the duration of the World Cup. Zurich-based advertising agency TBS Identity has launched a campaign to draw attention to Bloom's contrasting program to the current football hype and is aimed at all those who want to escape the football fever and World Cup hype. At the same time, the aim is to raise awareness of Bloom and draw attention to the culinary and musical offerings. From June 1 to July 9, 2006, TBS Identity will be promoting a World Cup-free Bloom with advertisements, posters, flyers and merchandising articles.