TBS Identity: What drives the world
From August 26 to 28, the Zurich Science Days will take place for the first time in Zurich under the name «Scientifica.» The visual identity for the event was developed by the communications and design agency TBS Identity.
At "Scientifica 11", an audience interested in science can experience current research projects at the University of Zurich and ETH Zurich with all their senses under the annual motto "What drives the world". TBS Identity lent this event a symbol: The two eyes focused on the viewer can stand for the inquisitive gaze that drives research, the agency said in a statement. They can also be read as plasma balls or as a symbol of our fragile globe.
TBS Identity developed the project design on the basis of a winning pitch and was responsible for the design of the website, the program flyer and the streetcar posters.
Responsible at ETH Zurich: Thomas Schaller (Head of University Communications).Responsible at University of Zurich: Christina Hofmann (Head of Communications). Responsible at TBS Identity, Zurich: Michael Schädelin (concept/consulting), Franziska Binz (design), Heini Fümm (photography), Jolanda Heller (project management).
