TBS Identity: Rebranding and exhibition stand for CP Pump Systems
The pump manufacturer CP Pump Systems exhibited at this year's Achema in Frankfurt—the trade show for chemical engineering, environmental protection, and biotechnology. In addition to products unveiled for the first time, the spotlight was primarily on the company's new brand identity.
The Zurich-based design and communications agency TBS Identity was responsible for the rebranding and the entire trade fair communication. With the realization of the CP trade fair stand, the core message of the pump manufacturer was to be made visible at a glance using creative means. The company claim "cleaner pumps, cleaner planet" is brought to the point in a comprehensible way on brightly lit panels that combine technology and nature in an atmospheric way. According to the agency, the pump manufacturer's logo, redesigned by TBS, is a perfect match. In addition to the factsheets, which provide a concise overview of the current product portfolio, the stationery, which can be used immediately, and the new website will also make a significant contribution to communicating the company's key brand elements even more credibly in future.
Responsible at CP Pump Systems: Thomas Würsch (CEO CP Pumpen), Caroline Hug (Marketing Manager CP Pumpen). Responsible at TBS Identity: Jürg Neuenschwander (communication consulting), Matthias Schnüriger (online media consulting), Marlen Gassler and Olivier Mentha (project management), Michael Schädelin (conception), Christian Tobler (AD), Danny Rafaniello (design), Franziska Binz (screen design), Käthy Meier and Andreas Gloor (polygraphy).
