TBS Identity: New CD realized for the University of Zurich
The University of Zurich has had a new corporate identity since November 1, 2010. The visual identity, developed by the Zurich-based agency TBS Identity, establishes—for the first time—a comprehensive corporate identity that is mandatory for all departments.
Today, the world's major educational institutions are not only globally networked; they also have to survive in an increasingly competitive environment. Against this backdrop, the management of the University of Zurich decided to renew its diverse and patchy corporate design and to follow the principles of a single-brand strategy. TBS Identity emerged as the winner of the project competition organized for this purpose. After around two years of preparation, the new corporate design is currently being introduced across the university institutions.
According to the press release, the University of Zurich has for the first time a comprehensive and complete corporate design that consistently includes all media areas. From stationery to building signage, from print media to consistent university websites.
On the one hand, TBS Identity acted as a design agency for the communication department in charge and developed a visually convincing image. Together with head Christina Hofmann, they also defined important procedural aspects of the complex implementation and supported the project through all hurdles and bottlenecks. From the outset, the strategy was to not only establish a complete set of rules, but also to provide welcome working aids that facilitate daily design work at all levels. At the heart of this are user-oriented design templates for both the office and the professional design sector.
Responsible at the University of Zurich: Dr. Christina Hofmann (Project Management, Delegate of the Rector for Communication). Responsible at TBS Identity: Michael Schädelin (concept and consulting), Christian Tobler, Thomas Geissberger (AD), Marco Donada (graphic design), Kathrin Treml/Daniel Erdin (web design), Katrin Zbinden (project management).
According to the press release, the University of Zurich has for the first time a comprehensive and complete corporate design that consistently includes all media areas. From stationery to building signage, from print media to consistent university websites.
On the one hand, TBS Identity acted as a design agency for the communication department in charge and developed a visually convincing image. Together with head Christina Hofmann, they also defined important procedural aspects of the complex implementation and supported the project through all hurdles and bottlenecks. From the outset, the strategy was to not only establish a complete set of rules, but also to provide welcome working aids that facilitate daily design work at all levels. At the heart of this are user-oriented design templates for both the office and the professional design sector.
Responsible at the University of Zurich: Dr. Christina Hofmann (Project Management, Delegate of the Rector for Communication). Responsible at TBS Identity: Michael Schädelin (concept and consulting), Christian Tobler, Thomas Geissberger (AD), Marco Donada (graphic design), Kathrin Treml/Daniel Erdin (web design), Katrin Zbinden (project management).
