TBS Identity: Staging the subscription feeling for the Lucerne Theater
The Lucerne Theater kicked off its season with a subscription campaign based on the photo spread in the current program.
Under the headline "The subscription feeling", members of the ensemble perform the most daring leaps and are intended to encourage people to buy a subscription. The subjects were conceived and realized by TBS Identity. TBS Identity commissioned Lucerne-based photographer Daniela Kienzler to take the photos, as the agency writes in a press release. The launch campaign always includes the new play posters and postcards with the same motif, which give a reduced version of the advertised play in the form of a short quote. They will accompany the Lucerne public throughout the 2011/2012 season and were also realized by TBS Identity.
Responsible at Luzerner Theater: Dominique Mentha (Director of Lucerne Theater), Martin Windolph, (Head of Communications and Media). Responsible at TBS Identity: Michael Schädelin (consulting), Daniel Leber (CD/AD), Yvonne Pfister/Katrin Bischofberger (project management), Nadja Ermert (polygraphy). Photography: Daniela Kienzler, Lucerne.
