TBS Identity: Derendinger drives with new appearance
After winning a pitch in the fall, TBS Identity developed and implemented a new corporate identity for Derendinger. According to the Swiss vehicle spare parts dealer's specifications, the new look was created while retaining the existing logo.
In addition to brand, typography and color, the central element of the design is an independent visual world. TBS Identity is responsible for the entire corporate identity and defined the design for all areas of marketing communication. Derendinger made its first major public appearance at this year's International Motor Show in Geneva, for which TBS Identity developed the design.
Responsible at Derendinger: Beat Zenklusen (Head of Marketing), Claudia Geissmann (Head of Marketing Communication). Responsible at TBS Identity (ASW): Michael Schaedelin (communications consultancy), Christian Tobler (CD), Thomas Geissberger (AD), Andreas Gloor (polygraphy), Flavia Papi (project management).
