TBS Identity: Cross-media campaign for Hawa
TBS Identity has developed a B2B campaign for Hawa-Junior aimed at woodworking businesses. The campaign is designed to increase brand awareness in Austria, Germany, and Switzerland and to firmly establish the company’s unique selling points in the market.
Since last week, the first results of the campaign can be seen, according to a statement from the agency. A classic mailing is intended to focus on the diversity and quality of Hawa-Junior and calls for a visit to Hawa.ch on. The website has been given the look and feel of the campaign to coincide with the communication offensive, and its content includes a game, the Hawa Junior Game. In a playful way, interested parties can get to know the entire product range - from sliding hardware to suspensions and guides to supplementary parts. Animated banners placed on industry-related websites round off the online activities.
The second phase of the campaign will be launched this year. As part of the campaign work, TBS Identity also developed a set of controlling measures that allows precise conclusions to be drawn about the success and effectiveness of the campaign, thus meeting the increasing need for greater transparency about the advertising funds used.
Responsible at Hawa: Rolf Arnold (Head of Marketing Communications), Doris Hug (Marketing Communications), Patrick Lehner (Marketing Communications). Responsible at TBS Identity: Beat Aeschlimann (overall responsibility), Olivier Mentha (concept and consulting), Gregor Herzig (text), Thomas Geissberger and Franziska Binz (design), Nadia Ermert (polygraphy), Käthy Meier (image editing), Marlen Gassler (project management print), Matthias Schnüriger (project management web). Technology partner: Mabulous Software & Graphics. Matthias Bühlmann (Production Online Game); Linklogic. Tobias Wüthrich (Implementations Hawa.ch).
