TBS stops time for the Theater Spektakel
The marketing campaign for this year's edition of the Zürcher Theater Spektakel thrives on the tension between moving and still images.
Cross-media theater productions that incorporate film and video into their work are currently all the rage. Such productions can also be seen at this year’s Zürcher Theater Spektakel. For this reason, TBS & Partner proposed to the festival organizers that a short video production serve as the centerpiece of this year’s festival communications, with individual stills from the video serving as visuals for the print campaign.
According to Friday’s press release, Swiss photo and video artist Augustin Rebetez was the perfect choice for this project. In his cinematic «wild ride» across the Landiwiese, he blends theater with spectacle and highlights the festival’s many facets in a zany series of short scenes.
A series of individual stills provides the motifs from which TBS & Partner creates all the subjects for the
print campaign and all key media used for program communication. The accompanying video art can be viewed on the Zürcher Theater Spektakel website at Theaterspektakel.ch.
Person in charge at Zürcher Theater Spektakel: Werner Hegglin, Sandro Lunin, and Delphine Lyner (Festival Directors), Esther Schmid (Communications). Contact at TBS & Partner: Michael Schädelin (Concept/Consulting); Daniel Leber (Art Director), Claudio Caravina and Federico Mazza (Design), Ramun Knapp and Daniel Erdin (Web), Nadja Ermert (Print Production), Heini Fümm (Image Editing), Marlen Gassler (Consulting/Project Management)
Video production: Augustin Rebetez.
