TBD: On the spot at every stop
The TBD agency and the Zurich Public Transport Association (ZVV) are promoting the ticket machine as the ideal point of sale.
The ticket vending machines in the ZVV area are so much more than the almost uncharitable name suggests. At the touch of a finger, they can process and display everything from one-way tickets and connection tickets to day and multi-trip tickets, special tickets and monthly subscriptions. It is quadrilingual, easy to use and accepts all major cards. And as the icing on the cake, it is available to customers around the clock at around 700 locations in the city of Zurich, or 1400 in the entire ZVV area. What unfortunately still seems to be little known is that the ticket vending machine is also ideal for renewing network passes or monthly subscriptions. That's why ZVV is launching a campaign that presents the ticket vending machine as an all-time, all-purpose helper. The TBD agency has developed two motifs for the campaign, which are currently being used as posters and streetcar hangers.
Responsible at VBZ: Natascha Klinger (Marketing Communications VBZ); David Rast (Specialist Responsibility S-POS Sales & Tariff). Responsible at TBD: Tom Seinige, Inken Rohweder, Simon Kümin, Sandro Nicotera (creation), Sarah Gianesi (consulting), Philip Schaub, Derek Stierli (photography, image editing).
