Tasmania magnetically attracts target groups for L'Hebdo

 
The Lausanne agency Tasmanie demonstrated the appeal of the French-speaking Swiss news magazine L'Hebdo to advertising target groups in and around Zurich. A media planner got stuck on a larger-than-life magnet at the side of the road. According to a press release, the news magazine wanted to use this rather unusual campaign to draw the attention of Zurich's advertising and media agencies to the attractive advertising opportunities for target groups. The campaign by L'Hebdo owner Ringier Romandie lasted a total of two days and made stops in front of the most important advertising and media agencies in Zurich, Zollikon, Glattbrugg and Schlieren. At the same time, Ringier Romandie launched a sampling campaign: promoters distributed L'Hebdo magazines, flyers and mailings in dozens of agencies in Zurich, the agglomeration and Winterthur.