Tangram: Campaign developed for Jyske Bank
The Tangram agency has launched a campaign for Jyske Bank Private Banking, a financial institution with roots in Denmark that has been based in Zurich for 40 years.
The TV and poster campaign, which was launched on April 1, 2011, focuses on the company's 40-year presence on the domestic market on the one hand, while on the other hand showcasing its connection with the Swiss and their customs, as the agency writes in a press release. The various fresh colors and the Danish-inspired typography of the visual implementation are intended to underline the unconventionally relaxed yet professional nature of the company. Jyske Bank is not only rethinking wealth management, it is also living it - be it by providing advice at eye level or by using the latest communication tools such as its own TV station on the Internet.
In addition to the ATL measures described above, various mailing campaigns are carried out several times a year in the BTL area.
Responsible Jyske Bank (Switzerland), Private Banking: Koma, Jens Skov, DK-Silkeborg. Responsible at Tangram for Brand & Communication Zurich/Vaduz: Nicole Wenger-Schubiger, Willy Tanner (consulting), Tabea Ritter (project management), Sandra Böni (art direction), Armin Hoop (text). Production TV commercials: Jingle Jungle, Zurich (sound), Ultra Images, Zurich (animation, post-production).
